“’Strange’ tries to find humour in an age where many of our own identities seem based on an insta-filter and the right angle.” Ay Wing
A parody of 21st-century digital narcissism, the video partnering ‘Strange’, the latest dazzling electro-pop release from Ay Wing, features the singer cast as various iconic movie characters, transported into the social media arena, taking selfies in the most precarious situations. Thus we have everyone from Princess Leia to Morticia Addams to Uma Thurman’s Mia Wallace wielding the selfie stick at inopportune moments.
Inspired by Andy Warhol’s celebrated “…famous for 15 minutes” quote, ‘Strange’ continues Berlin-based singer-songwriter Ay Wing’s run of smart, slick poppy nuggets, with its bouncy synth foundations, indisputable earworm of a chorus and even a Baroque-style breakdown all sure to rack up the likes and shares on the very social media channels it cheekily pokes fun at.
The track forms part of a new EP, ‘Ice Cream Dream’ – three colourful takes on eclectic electronica and kaleidoscopic psych pop that encapsulate Ay Wing’s joyful partnering of sweet, seductive tunery with subject matter and songcraft of great depth.
See AY Wing live
Weds 2 May: Klunkerkranich, Berlin