PREP today release ‘Cold Fire’, the latest new track to emerge from their forthcoming ‘Cold Fire’ EP, due out May 4, 2018.
‘Cold Fire’’s taut, instantly immersive title track features both a guest spot from Kaytranada-approved producer Pomo (also featured on Anderson .Paak’s ‘Malibu’) and a co-vocal from Korean megastar DEAN, a driving force behind PREP’s own hothoused success in Asia, where gigs are more-often-than-not the scene of hundreds of people, phones aloft, singing every word of the band’s debut ‘Futures’ EP. PREP recently returned the favour by opening for DEAN at a rare London headline show.
The ‘Cold Fire’ EP is the first new music from the hotly-tipped Londoners since ‘Futures’, released in 2016 alongside 4 Hype Machine hits, an AlunaGeorge remix and radio plays across Radio, 1Xtra and Beats 1, with over 7 million streams online. ‘Cold Fire’ captures PREP making good on the buzz, with an impressive string of collaborators which also includes fast-rising, Kitsuné-signed Portland singer Reva DeVito.
PREP came about as an alias for 4 artists with an eye-watering list of credits under their belts. Co-writer and keyboard player Llywelyn Ap Myrddin – a classical composer keen on electronica – began writing instrumentals with House music producer / drummer Guillaume Jambel (GIOM), who has previously headlined Fabric and collaborated with Defected Records. Llywelyn was thrown by the response to these tracks from Grammy nominee Dan Radclyffe, noted for his work on recordings by Drake and AlunaGeorge. “I played him this instrumental, and Dan said, ‘Well that’s quite Yacht Rock, isn’t it?’ And I was like ‘What on earth is Yacht Rock?’” Sensing the foundations of a shared musical DNA, Myrddin, Jambel and Radclyffe’s line up was solidified by frontman Tom Havelock (who’d previously been co-writing for the likes of Riton, Sinead Hartnett and Ray BLK), who’s effortless falsetto was immediately apparent as the perfect foil to the band’s airtight grooves.
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