Finnish pop powerhouse ALMA releases her new single “Cowboy” via Universal/ Virgin EMI, Casablanca Records & PME today.
“Cowboy” is the first single to be taken from her highly anticipated debut album set for release in 2019. Written by ALMA between Helsinki and LA alongside heavyweights Justin Tranter (Gwen Stefani, Justin Bieber), Sarah Hudson (Nicki Minaj, Ariana Grande, Halsey) and BloodPop (HAIM, Grimes) who also produced the track, Cowboy reveals ALMA’s unique voice as a writer; honest, brave and fresh.
“Cowboy” is her most personal song to date. As ALMA describes: “When I first left my home town to write in LA I felt scared and small – like the world was way too big and for me.. it took me a long time to work out who I was and what I wanted to say. I was afraid to give away anything personal at first (us Finnish people are naturally very reserved) so it took a long time for me to understand my true identity and start getting it into my songs. So it helped to create an alter ego – to be a Cowboy.”