On Tuesday, Jade Bird shared her triumphant brand new single ‘My Motto’. Today she shares the accompanying video, along with a brand-new UK tour for November which includes a stop at London’s prestigious Shepherds Bush Empire.
‘My Motto’ sits at the very heart of Jade’s album, encapsulating everything that she’s become so well-loved for. Written about the realisation that sometimes, to save yourself, you have to give up the painful cycle of trying to fix a relationship and move on, ‘My Motto’ is a soul-baring masterpiece destined for greatness. The accompanying video is the gripping sequel to ‘I Get No Joy’ also directed by Jamie Thraves (Coldplay ‘The Scientist’, Radiohead ‘Just’). In Jade’s own words, “The idea was always to explore the shadow of the past hunting into the present, carrying the stunt theme from the ‘I Get No Joy’ video.“
‘My Motto’ is another remarkable taste of what is to come on Jade’s first full-length in April. It also comes in a long line of magical singles that have cemented Jade as one of the UK’s most exciting new talents. Her fiercely authentic and fearlessly raw sound has also set her out as being a total breath of fresh air in the current musical landscape. Her last 4 singles (‘I Get No Joy’, ‘Love Has All Been Done Before’ Uh Huh’, and ‘Lottery’) have all gone straight onto the playlist at Radio 1, and have seen her perform on TV on both sides of the Atlantic (with performances on Stephen Colbert, Jimmy Fallon and Jools Holland under her belt already).
Featuring just a small handful of those previously mentioned stellar singles, including ‘My Motto, ‘Jade Bird’ the record is a stunningly confident journey that explores finding, losing and most importantly observing love – in all it’s different forms. From the very first listen, it’s feels impossible to believe that Jade Bird is still only 21 as she effortlessly leaps between hugely challenging themes like divorce, disillusionment, cheating and sorrow. However, these moments of sadness are constantly challenged with heaps of hugely uplifting and joyful songs and as a whole, the record is laced with boundless energy and positivity. Ultimately, it’s the sound of a young woman in full control, with stories to tell and observations to share. If 2018 was the breakthrough year for Jade Bird, 2019 will be the year she takes flight and soars.
Jade Bird’s debut album will be release on April 19th. Pre-order ‘Jade Bird’ HERE
Jade is currently on tour in America, supporting Hozier his run of dates and when she returns to the UK, she’ll support Tom Walker for his UK shows too. In June, she’ll return briefly to the US to support Father John Misty and Jason Ishell on a further run of dates. All in preparation for a summer spent playing festivals across the globe, including a recently announced show at All Points East in London. In November, she’ll embark on another fresh set of headline shows in the UK which will kick off in Brighton on the 12th, before culminating at London’s Shepherd’s Bush Empire on the 27th.
12/11 Concorde 2, Brighton
13/11 Waterfront, Norwich
15/11 Stylus, Leeds
16/11 Newcastle University, Newcastle
17/11 SWG3 TV Studio, Glasgow
19/11 Limelight 2, Belfast
20/11 Dublin Academy Green Room, Dublin
21/11 Gorilla, Manchester
23/11 O2 Institute 2, Birminham
24/11 The Lemon Grove, Exeter
26/11 Bristol Trinity, Bristol
27/11 O2 Shepherds Bush Empire, London
First access to tickets is available by pre-ordering the album now.
Tickets will go on fan pre-sale on the 20th March @ 10am.
General sale from 10am on the 22nd March.