Easy Life have shared the hilarious music video for their new single ‘Nice Guys’, which received its first play as Annie Mac’s Hottest Record in The World on BBC Radio 1 last week.
Shot in London and directed by Greg Barth, the video is set in a retro-futuristic chat show, promoting abstinence in the name of Kuthi, a fictional cult leader whose followers pledge to stay chaste until his return on Planet Earth. A nod towards the 1960’s Beatle-mania and boy-band hysteria of that time, the audience is made up of devout Kuthi followers whose abstinence begins to waiver as the band’s performance builds momentum. That’s when a mystery guest is called in to cool things down, the antithesis to the ‘Nice Guys’, Donald Trump.
In what’s already been a breakout 2019, Easy Life have continued to refine their charismatic but confessional way with the minutiae of everyday life. Theirs is a genre-busting attitude that, like many of their generation, draws no line between a love of hip-hop, R&B, and great British storytellers. On a personal level, Easy Life have also come to represent the power of hard graft and a positive outlook when national optimism seems in particularly short supply. From Murray’s upbringing on a farm in Leicester to lyrics that tackle the future of the planet (‘Earth’) or male mental health (‘Nightmares’) down to daily essentials like ‘OJPL’, everything about Easy Life appears effortless, even though the reality has been quite the opposite.
‘Junk Food’ tour 2020
27 Feb || The Drake || Toronto
28 Feb || Le Ministered || Montreal
29 Feb || Great Scott || Boston
3 Mar || Baby’s All Right || Brooklyn
4 Mar || DC9 || Washington DC
6 Mar || Schubas Tavern || Chicago
7 Mar || Turf Club || Minneapolis
10 Mar || The Troubadour || Los Angeles
11 Mar || Constellation Room || Santa Ana
13 Mar || Rickshaw Stop || San Francisco
*US tickets will be released for general sale Friday 25th October
UK & EU dates:
24 Mar || Liquid Rooms || Edinburgh
26 Mar || Roundhouse || London
29 Mar || Flex Café || Vienna
30 Mar || Rock Café || Prague
31 Mar || Cassiopeia || Berlin
2 Apr || Bitterzoet || Amsterdam
3 Apr || Le 1999 || Paris
4 Apr || La Botanique || Brussels