Back in the 80s, to be a young black school kid in Raleigh, North Carolina, dressing like a dandy and listening to 4AD label releases could be seen as a brave act of pinning your colours to the mast for others to see. Thankfully, Daniel Chavis’ signal was noticed by fellow cultural traveler NiiLartey De Osu, who shared his tastes in music, art and fashion – especially from the alternative, avant-garde worlds inhabited by The New Romantics, post-punk creativity and Vivienne Westwood.
Their lives soon led them on their own separate pathways. Daniel, along with his twin brother Danny Chavis and drummer Marvin Levi, formed The Veldt and created new musical worlds. Niilartey founded the New York-based Neodandi House of Couture, for which Comme des Garcons is their main industry competitor. With the video for ‘One Day Out of Life’, which features Mani De Osu, the former schoolmates finally found themselves collaborating.
“The concept behind the new video is NeoIllusion, an artistic movement seeking to unite spirit and form as a unifying vision of experience and presence, and to create a visual representation of memory by focusing on the interaction of what we see and what we remember,” explains NiiLartey De Osu. “In this case, the idea is that, wherever you go and wherever you are, you reveal many forms of yourself and these forms are recorded in the memory of a loved one”.
The Veldt’s journey up to this point has been highly interesting. Since the band’s original formation in Raleigh, they met programmer Hayato Nakao in New York’s East Village and have since forged a style of music that is a heady and sensual blend of shoegaze and progressive soul, dreamy soundscapes and infectious grooves.