LeRiche may come from a Canadian town with a population of only 5,000, but he is poising himself to have a global reach. The singer-songwriter has evolved from the typical acoustic-troubadour, inviting indie-pop influences into the mix.
The video was directed by French director, Charlotte Rabate. When putting the video together, Rabate was heavily influenced by photographer Guy Bourdin. As Rabate puts it, “I always admired the way he could make an inanimate object the central character of his images. I like to twist how we see objects from our everyday life to bring a surrealist quality to a scene.”