Toronto-based singer-songwriter KAPRI releases the music video for her chart-topping debut single “Deeper”. Marking KAPRI’s major label debut with Universal Music Canada, “Deeper” was released this past August and quickly climbed the charts, clinching the number one spot on the Canadian Spotify Viral Chart, beating out Justin Bieber for the top position.
Directed by Lisa Mann (Avril Lavigne, Blue Rodeo, Sam Roberts Band), “Deeper” was filmed in west end Toronto’s Market 707 with KAPRI as a key component in the creative process from talent, styling, choreography and location scouting. “I want to ensure I am a part of every aspect of the creative process,” said KAPRI. “For the ‘Deeper’ video, I chose my own looks and found a neighbourhood in Downtown Toronto that 100 percent represents who I am – a Carib-Canadian who’s linked to so many amazing scenes.” Straying from the hard, robotic sound of recent dancefloor bangers, KAPRI views “Deeper” as an anecdote to the FOMO-induced moments inspired by the digital age. KAPRI offers a modern take on ‘90s dance music with a blend of soul – both which combines her sound and vision beautifully.
Originally from Edmonton, KAPRI was raised by a single mother from Trinidad and Tobago who opened Alberta’s first Afro-Caribbean dance studio. While watching her mom perfect routines to beat-driven Soca rhythms and African drums, KAPRI developed a strong connection to bass and syncopated rhythm. She is influenced by soul legends such as Mariah Carey, Whitney Houston and Chaka Khan, as well as house-music pioneers like Robin S and Martha Wash (the latter with whom KAPRI has already shared a stage at Toronto’s World Pride in 2014). “I want to create music that moves you and makes you want to move. The kind of tracks that let you escape to a safe space where you can just be yourself,” she says. KAPRI’s musical influences and instincts have served her well. Her passionate approach to soulful dance music has garnered an international following, and her goal is to prove that “positive vibes can be powerful and not predictable.”