Artist, designer and musician Johny Dar shares video for “Gigi”, as a precursor to his upcoming album and live show Dardelica, co-produced by Dan Vinci (Faithless, Basement Jaxx, Snoop Dogg, Flo Rida Big Narstie, Example, Skream, Jessie Ware) after releasing previous singles ‘Be Free’ and ‘Scars’ in 2017. Already well-known in fashion and design circles, Dar has collaborated with a slew of artists including Jessie J, Florence Welch, Harry Styles, Sir Elton John, Carla Bruni, Bryan Adams, Julio Iglesias, Tom Waits, Dannii Minogue, Marianne Faithfull, Victoria Beckham, Melanie C and Sam Smith, on a host of creative projects. He has recently turned his attention to music, and delivering a new sonic language that has been dubbed ‘alien-rap’ – an original, organic vocal expression merged with modern electronic production that delivers an audio experience like no other.
The video for ‘Gigi’ is an aesthetically alluring display; rich in hue, striking cinematography and diverse creativity. Bus-rides turn to dance-induced strobes of delight set amidst geometric digital animation clips or hallucinations. The dancing becomes a contagious, inescapable trance among pedestrians and city folk alike – until there is nothing but fully-flared movement.