Joji today releases his highly anticipated new single ‘Run’, available everywhere via 88rising, distributed by 12Tone Music. Produced by Joji & Justin Parker (Rihanna, Lana Del Rey, Ellie Goulding), the guitar-driven track is Joji’s first release since his debut album BALLADS 1, which debuted at #3 in the US on Billboard’s Top 200 and #1 on the Billboard Top R&B/Hip Hop albums, making history as the first Asian-born artist to top the R&B/Hip Hop chart, and included singles ‘SLOW DANCING IN THE DARK’, ‘YEAH RIGHT’ and ‘CAN’T GET OVER YOU’. As Joji surpasses 3.5 billion global streams and prepares for his Coachella debut in April, ‘Run’ is a testament to his fearless artistic evolution, showcasing the restless creator’s extraordinary range and setting the stage for a ground-breaking year, with more new music to come.
The dramatic ‘Run’ visual, shot by Aisultan Seitov (21 Savage, Offset) from a treatment written in collaboration with Joji himself, drops the viewer into the surreal world of a global superstar – by turns alluring and claustrophobic – as a lovesick Joji runs through a labyrinthine stretch limo bathed in blue light, repelled by the decadent trappings of fame.
A master of multiple mediums, the Japan-born Joji is and one of the most enthralling artists of the digital age. His songs are characterized by melancholic themes and soulful vocals, layered over lush grimy textures, blending elements of rock, trap, electronic, and R&B. In 2019, Joji sold-out his North America tour within minutes and performed at some of the most coveted festivals across the world, including Reading & Leeds in the UK and Lollapalooza in Chicago.