Danish headphone brand, AIAIAI, have produced a new short film series giving an exclusive insight into some of contemporary music’s leading artistic talents. Made available via AIAIAI’s YouTube channel from XX, ‘My Process’ launches with Nubya Garcia, the multi-award-winning saxophonist and composer whose debut album SOURCE brought her wide critical acclaim in 2020.
‘My Process With… Nubya Garcia’ was recorded during late autumn in London’s Little Red Studios, and features the young jazz player performing on piano and sax, and talking through tracks from SOURCE, with bite-sized chapters on chord structure; exploring melody; repeat and practice; structure and arrangement; and her approach to inspiration and creativity.
AIAIAI’s ‘My Process’ series lands at a time when more people than ever are pursuing creative endeavours at home in response to the ongoing Covid-19 pandemic; further episodes will be released soon. ‘My Process With… Nubya Garcia’ was directed by Ben Holman for Beija Films, with creative direction from Benji B (full production credits below).
2020 has seen AIAIAI produce collaborations with NTS, Braindead, and KNTXT, and create partnerships with Serato, Native Instruments, and a mix series with Benji B.
BENJI B:
“The idea of the series was to create a resource for music creatives – an encyclopaedia of ideas presented by musicians, producers, composers, DJs, MCs, and instrumentalists, sharing techniques that they use in their process of making music. Its intended to be less of a “how to” and more of a “how I…” – presenting the opportunity to observe how different people approach music making. Due to the pandemic many people have more time and a desire to explore their creativity, and sometimes learning how a diverse range of respected artists approach their process can help inform how we find our own. Hopefully “My Process” can be one of the resources that helps do that.”
AIAIAI Headphones have been running a mix series for a while now curated by Benji B.
Previous mixes have been by HAAi, GE-OLOGY, DJ KRUST, CINNAMAN, SHY ONE, JAMIE 3:26, K15, etc.
They are now opening up the series to the public and inviting people to submit their own.
Here’s how they can enter what what they can win.
HOW TO SUBMIT YOUR MIX:
1: Upload your 60 minute mix to SoundCloud with #aiaiai2021mix and @aiaiai.audio
2: Share your SoundCloud cover on Instagram, and tag @aiaiai.audio and #aiaiai2021mix
3: And you will be in the race to be featured in our Mix series
4: Competition ends February 28th
PRIZES:
We have teamed up with some of our good friends and partners from the industry to create some prizes we think are worthy of your efforts in making these mixes. Hardware, software and some collectables, to give you the best possible start to the year.
BEST MIX:
FEATURE IN OUR MIX SERIES – including the $1000 fee
1x TRAKTOR KONTROL S2
1X NOVATION LAUNCHPAD PRO
1X ABLETON LIVE 10 SUITE
1X FULL TMA-2 SET-UP (HD, DJ, WIRELESS)
1X POINT BLANK ONLINE ABLETON COURSE
MOST PLAYED MIX:
1X NOVATION LAUNCHKEY 37
1X KNTXT 1Y COLLECTORS BOX – SIGNED BY CHARLOTTE DE WITTE
1X FULL TMA-2 SET-UP (HD, DJ, WIRELESS)
TOP 5 PLAYED MIXES
1X FULL TMA-2 SET-UP (HD, DJ, WIRELESS)
Full details here
