Swedish 27 year old producer and multi-instrumentalist STRØM debuted with his single ”Mesmerize” earlier this year and quickly became a favorite topic on music blogs around the world. The track hit number 1 on Hype Machine two weeks in a row and the song was also used as the soundtrack for a BMW commercial, featuring Swedish pro surfer Freddie Meadows.
STRØM is now back with his second single ”Shay-Ling”. A dark electronica pop track with funky lo-fi vibes and lyrics reminiscing the past. Heavy 808 kicks, dreamy falsetto vocals and slick disco guitars are all blended together, creating this piece of futuristic pop.
According to STRØM, his ambition is to break away from traditional musical structures and create a hybrid genre without rules or fixed directions. An acute ear will notice elements of indie rock, electro, and R&B vocals that challenge electronic genre conventions. The catchy guitar riffs between delicate lyrics reveal his influences of DIIV and D’Angelo. STRØM’s talent for blending and deconstructing genres captures precious moments – dwelling on the past and the promises that disappeared.