South African Afro House pioneer Shimza, two-time GRAMMY-nominated Nigerian artist Ayra Starr and globally renowned Brazilian DJ and producer Alok, performing under his experimental SOMETHING ELSE alias, join forces on ‘All The People’, out November 6 via Helix Records Built for festival fields and club floors alike, ‘All The People’ is a joyful, vocal-led crossover that brings three global scenes together on one irresistible groove.
The single is produced by legendary Norwegian duo Stargate, the team behind Rihanna’s ‘Diamonds’ and ‘Only Girl (In The World)’, Beyoncé’s ‘Irreplaceable’, Katy Perry’s ‘Firework’ and Ne-Yo’s ‘So Sick’ – alongside Shift K3Y, the co-producer of Shimza’s global smash ‘Fire Fire’. The previous hit collaboration made with AR/CO and Kasango, closing on 200 million global streams, with 430 million+ social views, 243K+ social creations and 1 million+ Shazams, and reached #1 on Instagram’s Trending Chart.
Shimza has had one of his most exciting years yet in his career, having sold-out a 5,500 capacity Shimza & Co takeover at DGTL Amsterdam Dance Event.
His 2026 highlights include a sold-out Roundhouse London headline show livestreamed by DJ Mag, his debut Shimza & Co residency at Pacha Ibiza, Coachella B2B Afrojack, Tomorrowland, Awakenings, Ultra South Africa and performances across Europe, Africa, the Middle East and the US. Born in Tembisa, South Africa, Shimza is one of the leading global ambassadors for Afro House and Afro Tech. Founder of KUNYE, the South African electronic music platform and event series hosting 25,000 attendees annually, he has been featured on the cover of DJ Mag and delivered landmark mixes for Boiler Room, Mixmag Lab, Defected Basement and BBC Radio 1 MiniMix.
Nigerian Afrobeats superstar Ayra Starr is a two-time GRAMMY-nominated artist who has quickly become one of this generation’s most undeniable new voices in music.
With over 7 billion global streams, Ayra vaulted to the forefront of Afrobeats with the release of her smash hit ‘Rush’ in 2022. Her position as Africa’s hottest rising star has seen Ayra collaborate with some of music’s biggest names, including Wizkid, Stormzy, Rema, Coldplay, and Kelly Rowland to name a few. Recognized as a growing phenomenon early on, Ayra has notably earned two GRAMMY nominations and made MOBO Awards history as the first African woman to win Best International Act in 16 years. She’s gone on to release 3 acclaimed studio albums, ’19 & Dangerous,’ ‘The Year I Turned 21,’ and most recently ‘Starrgirl,’ released earlier this summer, which went on to debut at No. 2 on Spotify’s Top Albums Global Chart, earning 3.9 million streams on Spotify in its first full day globally, and notably debuted at No. 1 on Apple Music’s album chart in 15 countries ahead of her 20-city headlining world tour beginning January 2027.
Latin GRAMMY-nominated Brazilian DJ and producer Alok is one of electronic music’s most influential global figures,
with over 5 billion streams, 29 million Instagram followers and collaborations with artists including John Legend, Ellie Goulding, Ava Max and Bebe Rexha. Ranked No. 4 in DJ Mag’s 2026 Top 100 DJs, Alok has had a landmark year, launching his Rave The World live concept, joining John Summit on his North American arena tour and performing at major festivals including Tomorrowland and Rock in Rio. Alongside these milestones, he has continued exploring his underground roots through Alok presents SOMETHING ELSE, an experimental project inspired by his upbringing in Brazil’s psytrance scene and the culture surrounding Universo Paralello. Following releases including “Miçanga” and “I Wonder If You Know,” his latest collaboration with Shimza and Ayra Starr on ‘All The People’ further expands the project’s musical direction, bringing together Afro House, Afrobeats and Brazilian electronic music.
Shimza, Ayra Starr and Alok’s ‘All The People’ is out now via Helix Records.
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