Max Cooper’s new video for Repetition is about our endless pursuit of growth and “progress”

Max Cooper shares the video for ‘Repetition’, directed by long time collaborator Kevin McGlouglin. Find out more about Cooper’s new album Yearning for the Infinite here.

I wanted to make something huge and intense for the new visual show, so I embarked on an attempt to visualise the infinite and it’s links to us in our everyday lives. It wasn’t something I could explicitly show, but for every chapter of the story I found a different technique to approach it. In this case, the simple idea of repetition. Apply it, and we have a form of infinity. This was also a natural fit for my music, where I had a nice excuse to push the repetitive boat out even more than usual. I kept it very stripped back to focus on the idea, with slow evolution and occasional variants to maintain some melodic engagement.

Visually, I was lucky to get to work with one of my favourite artists, Kevin McGlouglin, where we told the human side of the story, our endless pursuit of growth and “progress”, our duplication of built form and expanding cities, looking to an unbounded future of urban sprawl. It was an audio-visualisation encompassing the project title “Yearning for the Infinite”. But despite our society-endangering issues around human consumption and sustainability, it wasn’t supposed to be a doom scenario. We tried that musically and it didn’t seem to fit. There was a back and forth on the ideas and their musical and visual representation, and what worked was something that for me seems more focused on the worth of our endless striving than its possible role in our downfall.
– Max Cooper

Repetition is an attempt to convey the importance of our endless endeavours toward human development and growth amidst a chaotic and disorienting landscape.

The struggle for a fruitful future is challenging with the distractions of everyday life alongside its ever-growing technological “advancements”.

The hope is for humanity to strive through all of this in a meaningful and positive way.
– Kevin McGlouglin

Stream Max Cooper – Repetition