James Blake has today unveiled a music video for ‘I’ll Come Too’ – a standout from his Grammy-nominated, critically-acclaimed fourth album, ‘Assume Form’.
The video for ‘I’ll Come Too’ sees Blake enlist the talents of director Matt Meech, renowned for his work as an editor on the award-winning ‘Planet Earth’, ‘Blue Planet’ and more for the BBC. Utilizing footage from ‘Planet Earth II’, the video follows the fictional love story of unrequited love between a penguin and an albatross.
Regarding the visual, Meech commented, “It was an honour to be invited onto the ‘I’ll Come Too’ project. James was keen to make a music video that involved animals in some way. Once I heard the beautiful track, I knew I had to be a part of it. I started my career editing music videos, twenty years ago, and music has always been a big part of my storytelling technique.”
Meech added, “I remembered some footage that we didn’t use on ‘Planet Earth II’ that I thought might be useful. Both birds look quirky, elegant and beautiful, the Albatrosses have an unusual mating dance, which the penguins watch from afar and the mysterious backdrop of the Snares island, off the coast of Southern New Zealand, is a truly unique landscape.”
James Blake’s fourth full-length album, ‘Assume Form, has clocked over 100 million streams to date, and cemented his status as one of the most important musicians, producers and songwriters in the world. In the last couple of years alone, the Mercury-Prize-winner and Brit and Grammy Award nominee has worked with the likes of Kendrick Lamar, Beyoncé, Jay Z, Frank Ocean and Rosalía. ‘Assume Form’ also follows a rich period of creative and personal evolution for James, who has spoken candidly about his experiences of mental health, modern-day masculinity, and – on tracks like ‘I’ll Come Too’ – now appears more lyrically open than ever.