Following his triumphant musical reemergence with track “Catching Bodies”, and recent O2 Academy Brixton performance supporting FLO on their UK and EU Tour, 21-year-old singer/songwriter Sekou delivers latest single “Never Gunna Give You Up”, alongside accompanying music video directed by RELTA, out now.
Re-defining modern Motown, the BRIT Rising Star nominee energetically releases his newest ballad “Never Gunna Give You Up” to an eager audience, showcasing the young star’s capability of marking themselves as the voice of a generation.
Joyous and assertive, “Never Gunna Give You Up” tells a tale of intertwining connections and unwavering foundations, throughout meandering and ever changing circumstances. Sekou is unabashed and true in his honest proclamation of emotions, complemented sonically with an instrumental backing soaked in nostalgia and glee. The new song’s official video captures the expressive culture of the 70s and 80s combined with the youthful and energetic spirit of Gen Z, translating Sekou’s emotions in a way that is authentically widely resonant.
Talking of the track, Sekou notes: “‘’Never Gunna Give You Up’ is about freedom, but also that feeling of finding what’s yours and not letting anyone else have it.”
Garnering over three million streams in just six weeks, Sekou sensationally reentered the music sphere with previous single “Catching Bodies” in August, premiering on Jack Saunders’ New Music Show. Having already earned a place in the Top 10 of BBC Radio 1’s Sound of 2024 poll, completed standout performances on Later… with Jools Holland and 2025’s TIFF Tribute Awards, plus making history as the youngest ever BRIT Nominee with a Rising Star Award nomination, Sekou has built the foundations for greatness. With almost one million Spotify listeners, and climbing well past half a million followers across socials, his recruited list of loyal listeners is only growing in size. Sekou has since understandably expanded his network of fans and collaborators, working with some of the biggest names in the industry. Featuring on the tracks of Justin Bieber, Central Cee, and Kevin Abstract, the reason for his iconic alliances bodes no secret.
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