Following the announcement of their new project BRONSON, GRAMMY-nominated duo Harrison Mills and Clayton Knight (of ODESZA) and ARIA-platinum-selling Australian producer Tom Stell (aka Golden Features) release their brand new video for debut single ‘HEART ATTACK (ft. lau.ra)’.
Directed by award-winning Hungarian film-maker Balázs Simon and produced by London-based company Blinkink, the video depicts a dystopian, greyscale urban landscape, with abandoned streets and angular buildings. The viewer follows one woman’s journey as she battles against dark forces and harsh elements; emboldened by the desire to reach a brighter end, the hero ultimately discovers that the light she sought was harboured within all along. Thus, the cinematic animation evokes an uplifting message of self-reliance – a central theme of BRONSON’s self-titled debut album due out on 17th July on Foreign Family Collective/Ninja Tune.
The video was created through a unique process combining 3D animation, live action motion capture, simulated elements and hand drawn textures. The production company Blinkink has previously worked with artists including Gorillaz, Jon Hopkins, Tame Impala, Elton John, and QTip. Balázs Simon, meanwhile, has previously worked with the likes of Leifur James and Nils Frahm, and his signature visual style combines technology and natural elements, telling stories through an abstract lens.
On the creative process, Simon says: “As we couldn’t assemble a big team together due to lockdown, we needed a less conventional way of doing this, where all departments had to work separately – without really seeing the whole picture! We had to rely on our imagination. We went out to the empty streets of Budapest and shot camera moves without any subject, then we rehearsed movements in a park, did some motion capture, and from there we took the stay-at-home ordinances to heart – locking ourselves in for a couple of weeks and assembling all the collected data into this video. It was an intensive experience with an amazing team of talented friends, and it made our days much more bearable!”